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# The *Hyperfixation* Snowball Effect
- URL: https://alxndrr.com/the-hyperfixation-snowball-effect/
- Published: 2026-05-31T13:31:00.000Z
- Updated: 2026-08-20T18:45:30.000Z
- Author: Alex van der Weij
- Tags: Blog

If you follow me on social media, you’ve probably noticed I have a habit of rebuilding my website every few months. I did that again. In flawed English this time.

I probably change websites more often than I change underwear (which is, of course, weekly. Don’t worry!), and it’s that time again.

This is all because I hyperfixate on a new hobby, and it snowballs into… whatever this is.

Let me tell you how that usually goes inside my head…

A few weeks ago, I finally decided to start building my own iOS apps (more on that in a few weeks), after having that goal collecting dust on my bucket list for years.

I wanted to reach more people than I could in Dutch, so I decided to start posting in English on my Threads account. That actually seemed to work, because the responses I got were overwhelming.

That made me think I should probably start blogging in English as well, because surely my opinions deserve an international audience, right?!

But if I was going to blog in English, I might as well give my blog a fresh new design. Oh wait… I have a Dutch domain name, so that had to go too.

So I bought a new domain and set up shop on pika.page, which is great if you just want to blog. But then I thought to myself: nah, let’s design the whole thing myself since I’m basically a proper developer now!

So here we are today: my custom-made, non-CMS blog. Back at Pika. A new new Jekyll blog.

Thank you very much, ADHD!